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Press Release – SoCal Girl Headed for the Arctic…With Your Votes!


20 people from around the world.  2 from North America: 1 by popular vote!
Nov 16 – Dec 14 voting will be open for 1 person from North America to participate in a 3 day Iditarod style dogsledding race.  Poway resident Rose Sandler–aerospace engineer, equestrian, volunteer, traveler, and adventurer–will be putting her name in the hat to win the popular vote.
At this point, you may be asking yourself: What is Fjallraven Polar?  Good question.
Fjallraven https://www.fjallraven.us/ is a Sweedish outdoor clothing and equipment company started in the 1950’s by Åke Nordin who needed better gear.  Hi built his first pack in his parents basement using his mother’s sewing machine.  The company is now global with a focus on Functionality, Durability, Dependability, and Sustainability.  Fjallraven sources materials that are ethical, traceable, and sustainable in addition to supporting preservation efforts for the endangered arctic fox.  In the early 1990’s Åke met Kenth Fjellbork who had completed the Iditarod.  They decided to create a Swedish equivalent, but not for experts, for ordinary people.  And Fjallraven Polar http://polar.fjallraven.com/ was born.
Participants are provided with all the necessary gear, a bit of training, a team of dogs, and set off on the adventure of a lifetime!  It’s also a chance to test clothes, tents, and other gear to the limits in the winter wilderness of northern Scandanavia.  For each of 10 regions of the world, Fjallraven will take 2 people.  Ten will be selected by the company jury and 10 will be selected by popular vote.  To win the spot, Rose will need somewhere in the neighborhood of 6 thousand votes.
Originally from Pipersville, PA, Sandler is not new to endurance expeditions and adventure racing.  In 2014 she completed the Mongol Derby, ‘The longest horse race in the world’; a 650 mile horse race across Outer Mongolia.  In 2015 she was part of a 6 day horse trek in Iceland.  In 2016 she was one of 13 guinea pigs for a new race by Rockethorse Racing over 350 miles of the Wild Coast of South Africa.  Most recently, in October of 1017 she completed the Tevis Cup (1 day, 1 horse, 100 miles) on a horse she trained.  In her professional life, Sandler graduated from the Penn State Engineering program and holds a Bachelor of Science in Engineering Science and Mechanics, as well as did graduate work at the University of Connecticut and University of North Carolina. Currently she works as an aerospace engineer for General Atomics Aeronautical.  She has volunteered at The Raleigh Museum of Natural Sciences and The Conservators’ Center of North Carolina (working with the large cat rescuing program) and currently volunteers with Traveling Stories (Teaching kids to love reading!) in the San Diego area
So, why does she want to do this seemingly crazy and dangerous event?   She believes that this opportunity will allow her to both learn about and explore an entirely different culture and region of the world.  Moreover, it combines the numerous elements that she values and supports in her life: adventure, exploration, and testing personal limits.  And why not?  Life is short, take chances!
Rose will be documenting her training as well as the upcoming race (She’s convinced she is going to win the popular vote!) on her blog  www.whatthehellisrosedoingnow.com,
Voting is open from Nov 16 to Dec 14 and the winners will be announced Dec 15.  The training and race will be April 9 – 14, 2018.  Cast you vote at www.vote4rose.com and stay tuned to Rose’s blog to follow the adventure!

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    November 20, 2017

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